The easiest way to make sure you and your client are both headed in the right direction is to simply not be shy about showing them the images on the back of your camera. I don't mean that you should stop after every frame and show them, but take the time to let your client review the images as you’re taking them so they can adjust their pose or expression. I have only had one or two clients ever say that they didn't want to see the images. If you ever run into this situation, just tell them that you want to make sure that they are happy with the images. But remember not to be too pushy. If they are really adamant about not reviewing the images then just let it go and continue with the shoot. As I previously stated, I have personally never run into this situation but I’m sure it’s happened to some of you.https://cdn.fstoppers.com/styles/full/s3/media/2017/05/05/do-you-share-images-with-clients-on-set-3.jpgsous titre sous l'image : For this image there was a parking lot and a restaurant behind my model which obviously concerned her. By showing her the image on the back of my camera I was able reassure her that my photo went along with her vision.
Companies like Tether Tools make it simple to share your images in both studio settings as well as on location with their new Case Air which transfers images from a DSLR to a smartphone or tablet. I personally mount an iPad to my stand on location and face it toward my subject so they can view the images as they come through. Of course, if you’re in a run-and-gun situation and don't have the ability to tether to a computer or tablet, showing your client the back of your camera every once in a while will suffice. After all, your client is as much a part of the creative process as you are, even if they don't know it. It’s only fair for them to be in the loop every step of the way rather than being in the dark.https://cdn.fstoppers.com/styles/full/s3/media/2017/05/05/do-you-share-images-with-clients-on-set-1.jpgsous titre sous l'image : For this shoot I was using the Tether Tools Case Air which transferred the images from my camera straight to the tablet that was mounted to my light stand. This allowed my model to view the images in real time and adjust accordingly.
There are plenty of people on both sides of the aisle when it comes to the argument of whether or not you should show your client images on set. At the end of the day, you have to ask yourself “what is best for the client?” I have always found that being as transparent as possible is the best plan of action. Even in a collaborative situation where the images are just as much for you as they are for the model or whoever you’re shooting with, it’s still important to share your images because it’s not all about the photographer.So I guess the question stands, do you share images with clients on set? If you don’t, why not? I would love to hear an alternate opinion on this. I know you’re out there.